Facebook Highlights:

• The social platform has served over 5.7M impressions generating over 58k clicks with an average CTR of 1.01% thus far.
• The average CTR (1.01%) is 41% above the 2017 benchmark for CTR from the Education vertical (0.73% CTR – Facebook).
• The retargeting initiative continues to have the highest rate of engagement with a 1.26% CTR overall.
• The Martin County campaign was paused  9/1 per The 2018-2019 Plan. The engagement on this campaign indicated a strong potential market to consider in the future.
• Within the Branding campaign the “Striver/Reinventor/Explorer” messaging had the highest rate of engagement with a .74% CTR overall.  
• Within the Enrollment campaign the “Explorer” messaging had the highest rate of engagement with a 1.13% CTR overall.  
• New creative was implemented at the end of Q4.